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Case Studies

Cambridge Cases

Cambridge Cases aims at providing comprehensive analysis of corporate best practices of successful businesses around the world, with an objective to promote leadership in different business sectors. The cases are made available to regulators, business schools as well as professional and executive education providers.

Cambridge IFA, as promoter and administrator of Cambridge Cases, has dedicated resources, both in-house and external, to develop and publish cases on carefully chosen businesses. As Programme Administrator, Cambridge IFA’s specific roles and responsibilities include:

  • Provision of Secretariat to Cambridge Cases
  • Publication, distribution and marketing of the cases
  • Liaising with business schools (e.g., Harvard Business School, Judge Business School at Cambridge University and Said Business School at Oxford University) for using the cases as part of their MBAs, other courses or for executive education programmes
  • Championing and marketing of the businesses chosen for Cambridge Cases by bringing in partners and sponsors

The Cambridge Cases cover a wide range of industries and sectors. Our cases cover the following disciplines:

  • Finance
  • Economics
  • Entrepreneurship
  • Management
  • Strategy
  • Business Ethics
  • Corporate Governance
  • Leadership
  • Marketing
  • Consumer Behaviour
  • Islamic banking and Finance

We develop three types of case studies:

1. Short cases
Short cases are generally not more than 5 pages in length. Although they are the shorter version of a typical case study, short cases produce the same in-depth analyses and high-calibre discussions as longer cases. Despite being brief and focused on a specific topic, short cases are similar to long studies in that they may either describe a sequence of events or put forth an issue or problem that requires decision making. Hence, making short cases useful supplements a lecture or as teaching aids in any training programmes or executive education programmes. Researches have shown that courses or training programmes are likely to be more effective when there is a balanced mix of short cases and long cases, along with other pedagogical tools.
2. Long Cases
As the name suggested, long cases are in-depth investigations of a single person, group, organisation, event or community. They present realistic, complex, and contextually rich situations and often involve a dilemma, conflict, or problem that one or more of the characters in the case must negotiate. Long cases provide learner with a deeper understanding of all the relevant factors in a particular problem situation as well as gain insights into the finer nuances of a topic in a particular field or discipline. Long cases can be between 6 and 30 pages long, depending on the complexity of the issues highlighted in the case. This type of case studies is a popular a pedagogical tool in management teaching and executive education.
3. Online Resources (with Pedagogical Tools)
Online resources refer to online case studies in the form of either animations, simulations, electronic texts, video or audio clips. Online resources allow instructors to focus on critical content in the classroom while using online components for prerequisites and extensions. Hence, it has the added advantage of escaping from the “classroom clock.” Some of the tools that are available are:
  • Videos of expert problem-solving or concept clarification
  • Charts and diagrams to connect topics and provide visual learning aides